RR Mussa

 From CNO Journal The Chief Networking Officer (CNO) has gained much interest as more companies and executives  have become open minded to challenging the corporate hierarchy structure. The CNO as defined in Wikipedia  by my partner Octavio Pitaluga is right on target.  The definition of the role, however, is in the midst of being clearly defined and I also have my additions/thoughts to the role.  I also believe that the CNO role will be greatly influenced by the company he/she is in, its short and long term goals and efforts, current C Executives forte or lack thereof, social/virtual media efforts, et al… This ever-changing and always evolving role ,I believe, fits right in with those entrepreneur types who, like myself, are driven by being a contributing force to many different layers and projects.  Relationship management skills needs to be assumed natural for th... (more)

Is President Obama a Chief Networking Officer?

The power of politics. The power of the web! The web will convert people into relationships in the CNO’s network .  If nurtured properly with win-win propositions, this network will become your power partners. The management of social capital is a critical role of the CNO.  Follow my drift?  This is exactly what President Obama’s campaign did very well. President Obama has been credited with being a pioneer when it comes to the Internet and moving it to the mainstream of political life.  Grass roots marketing and the use of the Internet by the Obama campaign helped overcome a ... (more)

Can a CNO Work Remotely and Effectively?

The short answer is yes.  Technology greatly facilitates the possibility and communication between executives and company heads, but depends on each individual company and the goals/objectives for that particular CNO. In today’s virtual world, companies are finding that traditional concepts no longer apply and are challenging the entire corporate structure with an infusion of creativity.  When a unique individual that fits the need is identified, companies will do what they can to retain and recruit such talent.  Obviously if relocation is not an option, a virtual setup may be a... (more)